Information on data privacy - Hong Kong


With this document, Bayer HealthCare Limited (hereinafter “us”, “our” or “we”) wishes to provide you with information on how we handle your personal data and to obtain your consent for specific purposes as outlined below.

1. Handling of personal data

The personal data we collect about you will be used for the purposes as set out below. Where your personal data may be accessed and used by our affiliates in the European Union, unless otherwise indicated in the following sections, the legal basis for the handling of your personal data results from the fact that it is necessary to pursue our legitimate interest to promote our products and services, (Art. 6(1)(f) General Data Protection Regulation):


a. Maintain customer relationship management

We maintain a customer relationship management system where we store personal data about you: 

  • Contact Information: This category of personal data encompasses e.g. your name, address, phone/fax/mobile-number, e-mail or other online contact information. We receive Contact Information from our individual business contacts with you or from commercial data providers as well as from publicly available sources, e.g. websites. We use your Contact Information in order to promote our products and services or deliver urgent medical information regarding our products.
  • Analyze customer relations: In case you purchase products from us or make use of our services, we store your customer history. We use this information in order to be able to better understand your interests and inform you about our products and services that might interest you. Furthermore, we document and analyze our individual contacts with you in order to continuously improve your experience with our products and services. This may include the topics discussed with you and your interest in them. In this context, we may also receive data about your interests from commercial data providers. 
  • Improve customer collaboration: In order to manage our collaboration with you in an effective way and to support successful market development of our products and services, we try to better understand which scientific/medical topics you are particularly interested or involved in. This category of personal data is based on our own data or experiences or provided by market research agencies or commercial data providers and encompasses e.g. information about your area of medical expertise, your scientific activities such as publication of scientific articles, participation in research projects and professional congresses.  


b. Conduct market research studies

We work together with fully independent market research agencies, who, on our behalf, conduct market research studies globally, focused on our scientific interests and products. We may share your Contact Information with these market research agencies in order to conduct market research studies that are specific to our customers. 


c. Deliver marketing/medical communications

We may use your Contact Information to communicate with you through phone calls, direct mail, e-mail or other electronic communication (e.g., fax, chats on websites, text messages, messenger messages or remote detailing/incl. customer services on demand) in order to deliver marketing/medical communications relating to our pharmaceutical products, over-the-counter products; and for conducting, scientific exchange, scientific research, online and/or offline trainings and provide other information about services, products or events related to your medical interest or to collect feedback on our products and services. This may include displaying customized advertisements tailored to your interests to you on our or other websites and apps. We will only deliver such marketing/medical communications, including marketing/medical communications via e-mail or other electronic communications (“Electronic Marketing/Medical Communications”) as well as via phone calls subject to you providing your consent.

Please note that you can object to such use of your personal data for direct market/medical communications at any time. If you do not want us to retain your personal data for this purpose, you may do so by contacting us through our contact details in Section 4 below.


d. Analyze your use of our Electronic Marketing/Medical Communications

In order to customize our Electronic Marketing/Medical Communications to meet your needs and preferences, we analyze your use of our Electronic Marketing/Medical Communications, for example whether you opened and how you used our Electronic Marketing/Medical Communication (e.g. which links you clicked) (and, where your personal data may be accessed and used by our affiliates in the European Union, this processing is subject to you providing your consent).


e. Process your purchases

In case you place a purchase order with us, we process your Contact Information and your payment information in order to process your purchase order, including organizing shipment to you. Where your personal data may be accessed and used by our affiliates in the European Union, the legal basis for the processing is the conclusion and fulfillment of the purchase contract for the ordered goods or services, Art. 6 (1)(b) General Data Protection Regulation. If you choose to pay on account, i.e. we provide our products or services before payment, we carry out a credit check to protect us against payment defaults, Art. 6 (1)(f) General Data Protection Regulation. 


2. Transfer of personal data

2.1 Commissioned Processing
We use specialized service contractors that help us providing our services. Such service contractors are carefully selected and regularly monitored by us. Based on respective data processor agreements, they will only process personal data upon our instruction and strictly in accordance with our directives.


2.2 Third Parties
We transfer or give access to your personal data to third parties in the following circumstances:

  1. We may share your Contact Information with fully independent market research agencies as described above in Section 1.b.
  2. We may transfer your above-referenced personal data to other Bayer affiliates for the purposes specified above. In particular, other Bayer affiliates may directly deliver direct marketing/medical communications in relation to products, services and events set out in Section 1.c. to you. However, other Bayer affiliates will only directly deliver corresponding marketing communications via e-mail or other electronic communications to you, if you provide your consent below.
  3. We may also transfer your above-referenced personal data to other partners that need to be involved in managing a service or communication towards you, e.g. hotels or travel agencies. 
  4. Your data may in part also be transferred and processed in countries outside Hong Kong. Wherever required, we will ensure that a sufficient level of protection is provided for your data, e.g. by concluding specific agreements with the respective data importer. Such data transfers are only carried out in accordance with applicable data privacy laws.
3. Retention period for personal data

We only retain personal data for as long as is necessary for the purpose of a continuous customer relationship with you. As a rule, your personal data will be automatically archived for 3 years after 2 years of inactivity and then deleted. This does not apply, i.e. we retain your data for a different retention period, where otherwise provided by law (e.g. in connection with the performance of a contract concluded with you, a pending litigation or according to applicable tax laws). 

4. Information regarding your right

You have the right to, at any time, request access to, require a copy of, and request us to make correction of your personal data stored in our records.


If you wish to exercise your rights, please address your request to or contact our Data Privacy Officer Hong Kong at the following address:


Data Privacy Officer Hong Kong
Bayer HealthCare Limited
14/F, Oxford House, Taikoo Place, 979 King's Road, Quarry Bay, Hong Kong